Tips to rank in LinkedIn Marketing
How to market on LinkedIn
Optimize your LinkedIn profile
Completing all the information when you set up your LinkedIn business page (as described above) is the first step in optimizing it. Make sure to provide sufficient, high-quality detail in all fields.
Define your target audience
LinkedIn is a unique type of social network that’s ideally suited for targeting professionals and B2B audiences. However, it’s important to narrow down this massive niche to businesses and professionals relevant to you.
Create a content calendar
Don’t just put up a LinkedIn page and leave it dormant. Regularly posting content can help bolster your image as a thought leader on the platform. Creating a content marketing calendar in advance can help.
Publish relevant content consistently
Having a content calendar will make it easier to post regularly. You’ll know exactly what to post, when to post it, and what hashtags to use. If you don’t have time to create a calendar, hire a social media management professional to write one for you.